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Is the global collector car market waving a green flag at Lamborghini?

Words: John Wiley | Photography: Lamborghini

The collectability of Lamborghinis has traditionally trailed that of more established marques such as Ferrari and Porsche. The reasons are many: small production numbers, minuscule motor sport history and a variety of corporate owners who sometimes mishandled the brand. However, while the general sales landscape has continued to cool after its brief pandemic bubble, there are signs that the market for Lamborghinis is once again going to go its own way.

Some recent standout auction sales highlight the shift. Notably, the 1972 Lamborghini Miura SV that recently sold for a record $4,900,000 set off our market indicator light here at Hagerty. The price is a new record for the model, and some 34 percent above its Hagerty Price Guide condition no. 1 (concours) value. Not even a week later, a low-mileage early 2003 Lamborghini Murcielago with fewer than 5000 miles sold for $508,500, which was 67 percent above its condition no. 1 value. Coincidence? Or a sign of something more?

Hagerty Price Guide values for Lamborghini are appreciating faster than the marque’s old-school rivals Ferrari and Porsche. For 1963 (when Lamborghini started building cars) and newer vehicles, appreciation for the average condition no. 2 (excellent) value of Ferraris (all 379 of them in the guide for 1963-plus) is up just 6.6 percent over the past five years. For 1963-plus Porsches, the average no. 2 value is up 41 percent over the same period, and for Lamborghinis it’s up 45 percent. The difference is even greater over the past year, with Ferrari down 1.4 percent, Porsche up 4.1 percent, and Lamborghini up 8.6 percent.

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