Pininfarina is to celebrate its 95th birthday with a special event at the Museo Nazionale dell’Automobile (MAUTO) in Turin on May 22, 2025, entitled From Myth to the Future.
The event will be moderated by journalist and TV presenter Maria Latella, who will be leading a series of talks on creativity and entrepreneurship with leading lights in business, automotive and the creative arts. A new book entitled Pininfarina 95 – Timeless Beauty, written by Luca Dal Monte and published by Giorgio Nada Editore, will be previewed during the evening, as will a documentary dedicated to Pininfarina ahead of its airing on Italian television in the autumn.
However, the most tantalising part of the MAUTO event will be reserved for the end of the evening, when among six classic Pininfarina concept cars a new model will be unveiled. More details can be found at pininfarina.it.
